My actions speak more about my firm than a mere advertisement. My function, however remote to the customer, ultimately leads to satisfying him. My connection to him is like God. I may not see it. But, it exists.
I will build enduring relationships with my retailrs and suppliers. The full benefit of our engagement with retailers and suppliers will only come when they act as partners in satisfying the customer. I will, therefore, create win-win associations between my retailers, suppliers, my company and my customers.
I will energise, involve and enable people around me to realize their potential. The communities around me are a part of my support system. A small improvement in their life will have a multiplier effect for everyone.